Terms & Conditions

Effective Date: June 2025

Welcome to Assertive Leaders Inc. (“Assertive Leaders,” “we,” “us,” or “our”). These Terms & Conditions (“Terms”) govern your access to and use of https://assertiveleaders.com (the “Website”) and, where applicable, your purchase or use of our services, training programs, courses, and other professional offerings.

By accessing or using the Website, you agree to be bound by these Terms. If you do not agree with these Terms, please do not use the Website.

1. Use of the Website

You may use the Website only for lawful purposes and in accordance with these Terms and applicable laws.

You must not:

use the Website for any unlawful, fraudulent, or unauthorized purpose;
attempt to gain unauthorized access to the Website or its systems;
interfere with the operation, security, or availability of the Website;
introduce viruses, malware, or other harmful or disruptive code;
copy, reproduce, distribute, modify, or commercially exploit Website content except as expressly permitted;
use the Website in a manner that infringes the rights of Assertive Leaders Inc. or any third party; or
engage in any activity that could reasonably damage, disable, overburden, or impair the Website.

Assertive Leaders Inc. reserves the right to restrict or terminate access to the Website where reasonably necessary, including where these Terms are violated.

2. Information on the Website

The information provided on the Website is intended for general informational and professional development purposes.

Assertive Leaders Inc. makes reasonable efforts to provide useful and accurate information; however, we do not warrant that Website content is complete, current, accurate, or free from errors or omissions.

Information provided through the Website does not constitute legal, accounting, financial, medical, psychological, or other regulated professional advice.

You should obtain appropriate professional advice where necessary based on your particular circumstances.

3. Consulting, Training and Coaching Services

Assertive Leaders Inc. provides professional consulting, training, coaching, mentoring, facilitation, advisory, and related services, including services relating to Operational Excellence, Lean, Lean Six Sigma, process improvement, professional development, and leadership.

Services are provided based on the information, circumstances, objectives, and assumptions reasonably available at the time the services are provided.

Unless expressly stated otherwise in a written agreement, proposal, statement of work, or applicable course description, Assertive Leaders Inc. does not guarantee any particular financial, operational, business, professional, employment, career, certification, regulatory, compliance, or organizational outcome.

Results may vary depending on factors including client decisions, implementation, resources, organizational conditions, market conditions, and other circumstances outside our control.

Clients remain responsible for decisions, actions, implementation activities, and business outcomes arising from or following their use of our services, recommendations, training materials, guidance, or other deliverables provided by Assertive Leaders Inc.

Participation in, or engagement for, consulting, coaching, training, mentoring, facilitation, advisory, or other professional services provided by Assertive Leaders Inc. does not create a partnership, joint venture, employment, fiduciary, or agency relationship between Assertive Leaders Inc. and the client, unless expressly agreed otherwise in writing.

4. Training Programs and Certificates

Specific training programs may have requirements relating to registration, payment, attendance, participation, examinations, assignments, assessments, completion, or certificate eligibility.

Applicable requirements will be communicated through the relevant course, registration, or program information.

Completion of a course or issuance of a certificate does not, unless expressly stated otherwise, constitute a government-issued licence, regulated professional credential, academic degree, or external accreditation.

Unless otherwise agreed in writing, certificates issued by Assertive Leaders Inc. recognize completion of the applicable Assertive Leaders Inc. training or assessment requirements and do not represent accreditation, certification, or endorsement by a government authority or external certifying body.

Unless otherwise agreed in writing, course materials are provided for the registered participant's personal educational or internal organizational use.

Course materials may not be reproduced, distributed, resold, publicly shared, recorded, modified for commercial use, or used to develop or deliver competing training without prior written permission from Assertive Leaders Inc.

Additional course-specific terms may apply to individual programs.

5. Professional Consulting and Coaching Agreements

These Terms primarily govern access to and use of the Website and related Website content.

Individual consulting, coaching, training, or other professional engagements may be governed by a separate written proposal, statement of work, service agreement, registration terms, coaching agreement, or other contract.

Where a separate written agreement applies to a particular engagement, that agreement will govern the engagement to the extent of any conflict with these Terms.

A separate written agreement may contain terms relating to scope, deliverables, fees, payment, confidentiality, intellectual property, client responsibilities, liability, termination, or other matters specific to the engagement.

Changes to these Terms will not modify the terms of an existing signed agreement unless expressly agreed in writing.

6. Intellectual Property

The Website and its original content, including text, graphics, logos, designs, documents, materials, and other content, are owned by or licensed to Assertive Leaders Inc. and are protected by applicable intellectual property laws.

Except as expressly permitted by these Terms or in writing by Assertive Leaders Inc., no ownership rights are transferred to you.

You may access and use Website content for personal or internal business purposes, provided that you do not reproduce, modify, distribute, publish, sell, or commercially exploit that content without permission.

Proprietary training materials, presentations, templates, frameworks, exercises, documents, and other materials provided by Assertive Leaders Inc. remain the property of Assertive Leaders Inc. unless otherwise agreed in writing.

Third-party names, trademarks, logos, and other intellectual property appearing on the Website remain the property of their respective owners.

7. Third-Party Websites and Services

The Website may contain links to third-party websites, platforms, or services.

These links are provided for convenience. Assertive Leaders Inc. does not control and is not responsible for the content, availability, security, privacy practices, terms, or practices of third-party websites or services.

The inclusion of a third-party link does not necessarily constitute an endorsement, sponsorship, affiliation, or recommendation by Assertive Leaders Inc.

8. Disclaimer of Warranties

To the maximum extent permitted by applicable law, the Website and its content are provided on an “as is” and “as available” basis.

Assertive Leaders Inc. does not warrant that:

the Website will always be available or uninterrupted;
the Website will be free from errors or security vulnerabilities;
the Website will be free from viruses or other harmful components; or
Website information will always be complete, accurate, or current.

Nothing in these Terms excludes or limits any right, remedy, warranty, or protection that cannot lawfully be excluded or limited under applicable law.

9. Limitation of Liability

To the maximum extent permitted by applicable law, Assertive Leaders Inc. and its directors, officers, employees, contractors, service providers, and representatives will not be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, or for any loss of profits, revenue, business opportunities, data, goodwill, or anticipated savings arising from or relating to the Website, these Terms, or services provided by Assertive Leaders Inc.

To the maximum extent permitted by applicable law, Assertive Leaders Inc.'s aggregate liability arising from a particular service will not exceed the total fees actually paid to Assertive Leaders Inc. for the specific services giving rise to the claim during the twelve (12) months preceding the event giving rise to the claim.

Nothing in this section limits liability that cannot lawfully be excluded or limited under applicable law.

10. Indemnification

To the maximum extent permitted by applicable law, you agree to indemnify and hold harmless Assertive Leaders Inc. and its directors, officers, employees, contractors, service providers, and representatives from third-party claims, liabilities, damages, losses, and reasonable expenses arising directly from:

your unlawful or unauthorized use of the Website;
your material violation of these Terms; or
your infringement of the rights of Assertive Leaders Inc. or any third party.

This indemnification does not apply to the extent a claim results from the negligence, wilful misconduct, or breach of these Terms by Assertive Leaders Inc.

10A. Limitation Period

To the maximum extent permitted by applicable law, and subject to any limitation period or other legal requirement that cannot lawfully be shortened by agreement, any claim arising from or relating to these Terms, the Website, or any services provided by Assertive Leaders Inc. must be commenced within one (1) year of the event giving rise to the claim.

11. Privacy

Your use of the Website and our handling of personal information are also governed by our Privacy Policy, which is incorporated into these Terms by reference.

12. Changes to These Terms

Assertive Leaders Inc. may update these Terms from time to time.

Any revised Terms will be posted on the Website with an updated effective date.

Your continued use of the Website after revised Terms are posted constitutes acceptance of the revised Terms to the extent permitted by applicable law.

13. Governing Law and Jurisdiction

These Terms are governed by the laws of the Province of Ontario and the applicable federal laws of Canada.

Subject to any mandatory rights or remedies available under applicable law, the parties irrevocably submit to the exclusive jurisdiction of the courts of the Province of Ontario in respect of any dispute arising from or relating to these Terms, the Website, or any services provided by Assertive Leaders Inc.

13A. Force Majeure

Assertive Leaders Inc. will not be liable for any delay or failure to perform resulting from causes beyond its reasonable control, including natural disasters, pandemics, public health emergencies, labour disputes, government actions, internet or telecommunications failures, power outages, cyber incidents not reasonably preventable or within Assertive Leaders Inc.'s reasonable control, transportation disruptions, or other events beyond its reasonable control.

Where reasonably practicable, Assertive Leaders Inc. will take reasonable steps to mitigate the effects of such events.

14. Severability

If any provision of these Terms is determined to be invalid, unlawful, or unenforceable, that provision will be interpreted or limited to the minimum extent necessary to make it enforceable, where legally permitted.

The remaining provisions will continue in full force and effect.

15. Contact

Assertive Leaders Inc.
Greater Toronto Area, Ontario, Canada
Email: info@assertiveleaders.com

Privacy Policy

Effective Date: June 2025

At Assertive Leaders Inc. (“Assertive Leaders,” “we,” “us,” or “our”), we respect the privacy of individuals whose personal information we collect, use, disclose, store, or otherwise handle in connection with our business activities.

Assertive Leaders provides professional consulting, training, coaching, and professional development services, including services relating to Operational Excellence, Continuous Improvement, Lean, Lean Six Sigma, Lean Management, process improvement, and leadership development.

This Privacy Policy explains how we handle personal information in connection with our Website, inquiries, consultations, professional services, training programs, courses, coaching, and related business activities.

This Privacy Policy is intended to provide transparency regarding our privacy practices in accordance with applicable privacy legislation, including the Personal Information Protection and Electronic Documents Act (PIPEDA) where applicable.

The information we collect depends on the nature of your particular interaction with Assertive Leaders. We do not necessarily collect all types of information described below from every individual.

1. Personal Information We May Collect

Depending on your interaction with Assertive Leaders, you may provide certain personal information to us.

Where applicable, this may include:

Name and contact information;
Company or organization information;
Job title or professional role;
Information provided through inquiry, consultation, registration, or other forms;
Information necessary to provide or administer a consulting, coaching, training, or other professional engagement;
Information contained in communications or correspondence;
Course or program registration, participation, assessment, or completion information, where applicable; and
Billing or transaction-related information, where applicable.

The specific information collected will depend on the nature, purpose, and circumstances of the particular interaction.

Where you provide personal information relating to another individual, you are responsible for ensuring that you have the authority or any required consent to provide that information to Assertive Leaders, where required by applicable law.

2. Information Collected Through the Website

When you access or use our Website, certain technical information may be collected automatically by the Website, its hosting provider, or other technologies and services used to operate and secure the Website.

Depending on the technologies and services in use, this may include:

IP address;
Browser type and version;
Device or operating system information;
Pages visited and Website interactions;
Date and time of access;
Referring website or source;
Technical or diagnostic information; and
Information collected through cookies or similar technologies.

This information may be used, where applicable, to operate and secure the Website, troubleshoot technical issues, maintain Website performance, understand Website usage, and support Website functionality or analytics.

Our Website is hosted using third-party hosting and technology services. Third-party providers may process technical information in accordance with their own applicable terms and privacy policies.

3. How We Use Personal Information

Depending on the circumstances, Assertive Leaders may use personal information to:

Respond to inquiries and requests;
Communicate with prospective and existing clients, participants, and other contacts;
Schedule consultations, meetings, training sessions, or other activities;
Understand a prospective client's or participant's needs in connection with a requested service;
Prepare proposals, statements of work, registrations, or other business documentation;
Provide consulting, Operational Excellence, process improvement, Lean Six Sigma, Lean Management, training, coaching, or other professional services;
Administer courses, programs, assessments, examinations, or certificates, where applicable;
Process payments and maintain appropriate business records;
Manage business and contractual relationships;
Improve our Website, services, programs, and business operations;
Maintain Website security and prevent unauthorized access or misuse;
Establish, exercise, or defend legal rights or claims;
Comply with applicable legal, regulatory, tax, accounting, insurance, or other requirements; and
Communicate information about our services, programs, courses, or events where permitted by applicable law.

We do not necessarily use personal information for all of these purposes. The purposes depend on the particular interaction and the information involved.

We will not knowingly use personal information for purposes unrelated to the purposes identified at the time of collection unless permitted or required by law or appropriate consent is obtained.

4. Consent

Where required by applicable law, Assertive Leaders will obtain consent before collecting, using, or disclosing personal information.

Depending on the circumstances and applicable law, consent may be express or implied.

You may withdraw consent to certain uses of your personal information by contacting us. Withdrawal of consent is subject to applicable legal, contractual, and legitimate business requirements and may affect our ability to provide certain services or respond to a request.

Assertive Leaders may collect, use, or disclose personal information without consent where authorized or required by applicable law.

5. Consulting and Client-Provided Information

In connection with consulting and other professional services, clients may provide information relating to their employees, customers, suppliers, contractors, business partners, operations, or other individuals.

The nature and amount of information provided will depend on the particular engagement and the agreed scope of services.

Unless otherwise agreed in writing, the client is responsible for ensuring that it has the authority and any consent or other lawful basis required to provide such information to Assertive Leaders and to authorize its use for the purposes of the engagement.

Assertive Leaders may reasonably rely on information provided by or on behalf of a client in performing the applicable services, unless otherwise agreed in writing or required by applicable law.

Assertive Leaders will handle personal information in accordance with applicable law and any applicable written agreement.

6. Confidentiality

Information provided in connection with consulting, coaching, training, or other professional services will be handled in accordance with applicable law and any applicable written agreement.

Assertive Leaders takes reasonable measures to protect personal and confidential information.

Confidentiality is subject to circumstances in which disclosure is required or authorized by law, legal process, regulatory requirements, or otherwise permitted under applicable law or an applicable agreement.

Where a separate consulting, confidentiality, coaching, or service agreement contains specific confidentiality obligations, that agreement will govern to the extent of any conflict.

7. Service Providers

Assertive Leaders may use third-party service providers to support our Website, business operations, and delivery of particular services.

Depending on the circumstances, these providers may assist with functions such as:

Website hosting and technical services;
Email and communications;
Scheduling;
Online meetings and virtual training;
Payment processing;
Forms and registration;
Course or program administration;
Data storage;
Website analytics; and
Other administrative or technology-related functions.

The providers used will depend on the particular service or interaction.

Where third parties process personal information on our behalf, Assertive Leaders takes reasonable steps to use providers appropriate to the nature of the services and information involved and, where appropriate, to establish contractual or other safeguards.

Third-party providers may have their own privacy policies and terms.

Assertive Leaders does not control the independent privacy practices or security systems of third-party providers.

8. Cross-Border Processing

Personal information may be stored, processed, accessed, or transferred outside your province, territory, or country of residence, depending on the services, technologies, and third-party providers used.

Some service providers used by Assertive Leaders may operate or store information outside Canada.

Personal information processed outside Canada may be subject to the laws of the jurisdiction in which it is processed or stored, including lawful access requirements applicable to foreign governments, courts, law enforcement agencies, or regulatory authorities.

Assertive Leaders takes reasonable steps to use appropriate service providers and safeguards.

9. International Participants

Assertive Leaders may provide live online training and professional development services to individuals and organizations outside Canada, including participants in Latin America.

For international participants, personal information may be collected, used, stored, processed, or transferred in Canada or other jurisdictions depending on the applicable service and technologies used to deliver it.

Assertive Leaders will handle personal information in accordance with applicable privacy and data-protection requirements.

Privacy laws and individual rights may differ between jurisdictions. Where required by applicable law, Assertive Leaders will provide additional notice, obtain consent, or take other required measures.

Nothing in this Privacy Policy is intended to limit a privacy right or protection that cannot lawfully be excluded or limited.

10. Cookies and Similar Technologies

Our Website may use cookies and similar technologies depending on the Website features and services in use.

These technologies may be used for purposes such as Website functionality, security, performance, and analytics.

You may control certain cookies through your browser settings. Disabling cookies may affect Website functionality.

Where applicable law requires consent for specific cookies or similar technologies, Assertive Leaders will obtain the required consent.

11. Marketing Communications

Assertive Leaders may communicate with individuals regarding our consulting services, training programs, courses, professional development, events, or other business activities in accordance with applicable law.

Where consent is required for electronic marketing communications, we will obtain the required consent.

You may unsubscribe from marketing communications by using the unsubscribe mechanism provided in the communication or by contacting info@assertiveleaders.com.

Unsubscribing from marketing communications does not prevent necessary transactional, administrative, or service-related communications.

12. Payment Information

Where payments are processed through third-party payment providers, payment information may be collected and processed directly by those providers.

Assertive Leaders generally does not retain full payment-card information where payment processing is handled by an independent payment processor.

Payment providers may have their own privacy policies and terms governing their handling of personal information.

13. Retention of Personal Information

Assertive Leaders retains personal information only for as long as reasonably necessary for the purposes for which it was collected, to provide services, maintain appropriate business records, establish or defend legal claims, resolve disputes, enforce agreements, and satisfy applicable legal, regulatory, accounting, contractual, insurance, or other legitimate business requirements.

Retention periods vary depending on the nature and purpose of the information and the circumstances in which it was collected.

When personal information is no longer required, Assertive Leaders takes reasonable steps to securely delete, destroy, or anonymize it, subject to applicable legal, contractual, accounting, insurance, or other legitimate business requirements.

14. Security

Assertive Leaders uses reasonable administrative, technical, and physical safeguards appropriate to the nature of the personal information handled.

These measures are intended to protect personal information against unauthorized access, use, disclosure, alteration, or destruction.

No method of electronic transmission, Internet communication, cloud storage, or electronic processing can be guaranteed to be completely secure.

Accordingly, Assertive Leaders does not guarantee absolute security or protection against all potential security threats, cyber incidents, unauthorized access, or data breaches.

If Assertive Leaders becomes aware of a privacy incident involving personal information in its custody or control, we will assess the circumstances and take reasonable steps required by applicable law, including notification where legally required.

15. Access and Correction

Subject to applicable law, individuals may request access to personal information about themselves that is in our custody or control.

Individuals may also request correction of inaccurate or incomplete personal information.

We may require sufficient information to verify identity and locate the relevant information and may apply exceptions or limitations permitted by applicable law.

16. Privacy Questions and Complaints

If you have a question, concern, or complaint regarding our collection, use, disclosure, or handling of personal information, please contact us first:

Assertive Leaders Inc.
Greater Toronto Area, Ontario, Canada
Email: info@assertiveleaders.com

We will review privacy concerns and take reasonable steps to investigate and respond.

Depending on the circumstances and applicable law, individuals may also have the right to contact the applicable privacy oversight authority, including the Office of the Privacy Commissioner of Canada.

17. Changes to This Privacy Policy

Assertive Leaders may update this Privacy Policy from time to time to reflect changes to our business, services, technologies, service providers, or applicable legal requirements.

The updated version will be posted on the Website with a revised effective date.

Where required by applicable law, Assertive Leaders will provide additional notice or obtain consent for material changes.

18. Contact

For privacy questions, requests, or concerns, contact:

Assertive Leaders Inc.
Greater Toronto Area, Ontario, Canada
Email: info@assertiveleaders.com

Important Note

This Privacy Policy addresses the handling of personal information. It does not replace the terms governing a specific consulting, coaching, training, or other professional engagement.

Where applicable, the parties' signed proposal, statement of work, service agreement, coaching agreement, or other written contract will govern the specific engagement, including its scope, responsibilities, confidentiality obligations, and other contractual terms.